OUR MISSION IS TO CREATE TIMELESS KNITWEAR THAT WILL BE CHERISHED AND WORN AGAIN AND AGAIN

We work exclusively with the finest materials to ensure high quality and durability. Our products are crafted with passion for quality materials, skilled craftsmanship, and our roots in Scandinavian design. Our designs reflect our values, and many of our styles have been part of the collection for several seasons.

We only use OEKO-TEX® certified wool or GOTS certified organic cotton. Our socks and tights, in addition to 80% wool or cotton, also contain 17% polyamide and 3% elastane.

We release only two collections per year, meaning our production is limited to the essentials, helping us to avoid excess stock and material waste. We use the finest raw materials to ensure our products have a long lifespan. These materials are produced without harmful chemicals such as synthetic fertilizers, pesticides, or defoliants. The cotton is dyed under GOTS certification, and the wool is dyed under OEKO-TEX certification.

We value long-lasting relationships, both with people and products. We have worked with the same manufacturer since the beginning. While our collaboration is based on a professional agreement, many years of changing seasons and growing collections have shown that it rests primarily on mutual trust and respect.

Our supplier, who is GOTS certified, specializes in high-quality knitwear and is our partner throughout the entire process, from sketch to finished product. The quality of their work reflects the craftsmanship that forms the core of our brand.

When you purchase a product from FUB, whether for yourself or your child, you can be confident that we have done our best to offer you a well-crafted, timeless, and comfortable piece of clothing.