timeless essential aesthetics

Our Values

Our mission is to design wardrobe favorites that will last for more than a season.

We choose to work with the best materials to ensure high levels of quality and durability. We care about our production and how it impacts our planet. Every FUB garment is based on a love of pure materials, excellent craftsmanship and considered Scandinavian design.

With only two collections a year our production is limited. Meaning that we only produce for orders – not for stock and not for waste. Only for long term use. We use the best raw materials to ensure lifelong durability. The raw materials are produced without using any harmful chemicals such as synthetic fertilizers, pesticides, or defoliants. And we only use low impact, metal free dyes that meet strict environmental guidelines. It is essential to us that we can offer our customers healthy, clean products that have been produced under responsible and safe conditions.

We value long term relationships both when it comes to people and products. We have been working with the same manufacturer since the beginning. Our collaboration originates from a professional agreement, but years of changing seasons and growing collections have made it clear that most importantly our collaboration is founded on mutual trust and respect.

When buying a FUB product you can be sure that we have done our best to offer you a clean, contemporary, comfortable, and long-lasting piece of clothing.