Personal data is collected and will be used in connection with:

Completion of orders in our web shop

Sign-ups for newsletter

Management of user accounts/profiles

Participation in competitions and/or other events

Send-outs of other marketing material, including invitations to events and allocation of discount codes

Collection and evaluation of consumer reviews

Overview of purchase history

Statistics

Other marketing initiatives

Please note, that we will only use your personal data to send marketing material if you prior have given your explicit consent, unless legislation allows us to contact you without your prior consent.

FUB keeps statistics about which areas of the site our users visit and which products the users prefer. This data does not contain personal data. Knowledge about the users’ use of the website is gained with help from the collected data. This information is used to improve the website. We do use data about how our users navigate, to better understand how our users use FUB.dk, and from that we try to improve the website. We are not able to see where you come from or where you are going on the internet after you leave our site. Furthermore, we collect information about what products our users, as a unit, prefers. This information is also used to improve the website. We do not sell or otherwise disclose information about how our user navigate and use our website. We do not sell or disclose information about your purchase history to third party.